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Click! Click! Welcome to the future! A world defined by one sound: “Click.”

Our world is growing rapidly. What lies before us is a startlingly modern age, a future of technological revolution ushered in click by click. But the quicker we move forward, the quicker we lose touch with what once was. In this bright future it is our responsibility to keep our connection to history, to culture and to diversity – lest they fall into darkness forever.

The Ju/‘hoansi bushmen of northern Namibia make up the last remaining indigenous culture on Namibian ancestral ground – an example of a rich past being swallowed up by an all-too-hasty future. Globalization is knocking at Namibia’s door, and the Ju/’hoansi – who make up 1.8% of the population – are losing their voice in discussions on how the country moves forward. Soon they may lose a whole lot more.

In every culture, it is education which defines the future. The Nyae Nyae Village Schools project knows that only through education can the next generation of the Ju/’hoansi hold on to their culture. By offering children the chance to learn in their own indigenous language; traditional knowledge about survival, the environment, and their rich culture will be preserved. The children can understand where they came from, as well as where they are going, if they can find their voice.

Cultures like the Ju/’hoansi can teach us so much about the world we live in, but it is our responsibility to help them survive. Photographer David Bruce, founder of the Ju/’hoansi Development Fund, spent 25 years with these indigenous bushmen of Namibia – learning from them, and becoming deeply inspired by their traditions.

“The Bushmen lived not outside the realm of nature, but as part of nature.” explains David. “Each plant and each animal has its own being, its own life and purpose, which the Ju/‘hoansi Bushmen are a part of.” As the technological revolution approaches click by click, we must find also strengthen own connection to the natural world.

Click! Click! Welcome to the future! A world defined by one sound: “Click.” We click to buy things, click to watch things, click to communicate. Clicking has become a language, a way of being active in this new, exciting world. It is our voice online. We live in a time of incredible technological advances, Western evolution and rapid globalisation, but every click is a decision, and we must be careful we do not take our new found powers too far. With advancement comes billowing homogeneity which swallows up the rare and the different, history and tradition being stripped away, along with our connection to the natural world we all came from.

Just look at the stars of photographer David Bruce’s lifelong project - The ‘Ju/’hoansi Bushmen of the Kalahari. The Ju/’hoansi are a longstanding tribe of Namibia, they make up the last remaining indigenous culture on their ancestral ground of the western Kalahari - ground which is steadily being taken away from them by globalisation and developments in their country. This is a rich past being swallowed up by an all-too-hasty future.

The Ju/’hoansi have an unrivalled connection to the land they are losing. David Bruce himself, who has dedicated 26 years of his life to saving their culture, tells us that “The Bushmen live not outside the realm of nature, but as part of nature. Each plant and each animal has its own being, its own life and purpose, which the Ju/‘hoansi Bushmen are a part of.” If we are to use our new technological powers - the power of “CLICK” - for good, we can learn a thing or two from cultures like the Ju/’hoansi.

Now, friend of The ‘Ju/’hoansi and initiator of the Ju/'hoansi Bushmen Village Schools in the Nyae Nyae Conservancy, Fine-Art Photographer David Bruce is taking the next crucial step in his work with the Kalahari tribe. Realising the Ju/’hoansi vision of secure and sustainable village schools for the next generation of their culture. By realising this, he will give them a voice for discussions in their country - teaching them to communicate in the modern world, while never losing sight of their traditions. In collaboration with Grande Maison, David is raising money for a full restructure of the current Ju/’hoansi education facilities. The project aims at rebuilding the current structures and adding five new spaces. The new schools will strengthen the Ju/’hoan children’s connections with their ancestral traditions, culture and language, while also introducing them to the ways of a globalised, digital world.

But that’s not all, David Bruce, the man who dedicated a photographic career to the Ju/’hoansi, who gave his camera, with all its little clicks, all its rich, detailed photographs to their tribe - will now create African Landscapes, a new photo series which will raise even more awareness for the Ju/’hoansi, and give them a voice once more.

So what can you do? It’s simple: just click. Click here here or here , and give a little to the Nyae Nyae Village Schools Project . Use your voice for good, give them a voice, and just click!

Thank you.

Written by Oisin Fogarty Graveson
Download the Village School Proposal (PDF)