PARIS, 1968 - The city of love is wide awake. Carnations explode from window-boxes, the cobbled streets dance sunlight into the spring air. Students and factory workers gather for another roaring protest. And somewhere deep in the city, two lovers - Leonor & Jean-Marie Greyl - and their newborn daughter Caroline, begin a journey of hair evolution and artisanal botany. The journey will last fifty years. And today, the natural treatments the Greyl’s have developed are world famous - true heritage, with an eco-friendly craft which is all too rare in 2018.
The story of the Leonor Greyl brand begins and ends with one word: family. The brand itself, was born just one year after Leonor’s and Jean-Marie’s daughter Caroline. Today - from her Parisian headquarters on Rue de Terrage - that same daughter steered the family legacy to international plains, and has guided the finest natural hair-care products into the hands of some of the most impressive artists and celebrities in the industry. Don’t take our word for it; ask the likes of Kim Kardashian, Charlotte Gainsbourg, Diane Kruger, Mila Kunis and Romain Duris. This is a love affair with hair, based on real product performance.
Leonor Greyl has always been woman-owned, from its birth as the Institut de Leonor Greyl, until today. Where Leonor grew the vision, Caroline developed it into the multi-national label we see today. It was she who set up their American subsidiary in 2005, leading the brand to take over the USA with its trademark French understatement. These little golden-white bottles don’t need loud packaging - this is tradition, distilled, al naturale. And it’s this which has led them to 45 countries, with over 500 stores in France alone. Their next step: Latin America.
While the leading ladies in this story are to die for, we must not forget the men behind the scenes. Jean-Marie - who co-founded Leonor Greyl with his wife in 1968 - is their famed botanist. The ladies tell him what they need, and off he goes into his workshop in Paris to make it happen. Is there a more romantic scene?